6 Days Amazon FBA Product Research Crash Course

DAY 6 of 6: Amazon Listing SEO secrets for More Organic sales: Step-by-step guide...

Before you even start creating a copy or messing around with Seller Central, it’s important to take a step back and think about who you’re trying to sell your product to. 

It might seem obvious, but you’d be surprised at how many sellers just start listing their product without thinking about who it’s really for.

Think about your favorite brand on Amazon. What is their messaging? Who do they target? What is their language? 

Chances are, you fit into their customer persona; that’s why you like them. 

Similarly, you need to define your target customer profile.

Who are they? 

What is their age? 

What kind of hobbies do they have? 

What’s their income like? 

Are they married or unmarried? Do they have kids? 

All of these questions will help you understand your target audience and craft a persona.

Once you have an idea of your buyer persona, you can start writing copy that speaks directly to them. 

 

For example, suppose your target audience is young professionals looking for an easy, quick, and healthy meal option. In this case, you could write copy that emphasizes the convenience and health benefits of your product, using words and phrases that appeal to a busy, health-conscious person.

 

So, before you start listing your product, take a moment to think about your target audience. This way, you can connect and build trust with your customers.

Conduct research and find high-volume keywords.

After you understand your target audience, it’s time to find high-performing keywords that shoppers search to find your product on the Amazon search results page. 

Amazon Listing SEO secrets for More Organic sales

Create a product title that works

The product title is one of the first things shoppers see when browsing Amazon products after the images. And the main purpose of the product title is to get someone to click on your product.

 

That’s not all!

Amazon’s own A9 algorithm for SEO also uses keywords in the product title to decide whether or not the product is relevant for the search query. 

Generally speaking, Amazon prefers product titles to keep at least 80 characters. 

But we recommend keeping the character length between 150-200 characters to ensure it’s detailed and include the keywords necessary to rank for relevant search queries. 

 

One formula that works well for crafting high-performing product titles is:

Brand Name – Product Keyword – Color/Flavour/Variant – Benefits/Features – Material – Size/Quantity

For example:

 

“Nomadder Foldable Water Bottle – Blue Color – BPA-Free Tritan Plastic – Lightweight and Durable – Leakproof -1L Capacity – Perfect for Hiking and Camping” 

 

This title includes the brand name “Nomadder,” the product keyword “foldable water bottle,” and the features like “BPA-Free Tritan Plastic,” “Lightweight and Durable,” “Leakproof,” and the benefits for the target customers “Perfect for Hiking and Camping.”

 

With this format, you can create high-quality product titles and generates more clicks. 

 

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